Mindfulness Why Stressed-Out Women Are Finding Solace In ‘Whisper Videos’ Autonomous Sensory Meridian Response (ASMR) is an auditory phenomenon that has become big business on YouTube. But how did ‘whisper videos’ become a mindfulness phenomenon? By jitendermittal Published 10 July, 2025 Mindfulness Why Stressed-Out Women Are Finding Solace In ‘Whisper Videos’ Autonomous Sensory Meridian Response (ASMR) is an auditory phenomenon that has become big business on YouTube. But how did ‘whisper videos’ become a mindfulness phenomenon? By jitendermittal Published 10 July, 2025 Previous article How To Calculate Your Net Worth Next article Run For Office? Australian Women Say ‘Hell, Yes!’ I’ve been trying to write this article for half an hour, but I’m struggling to wake myself from a sleepy, trance-like stupor after watching a woman open a box very, very slowly while whispering into the camera and tapping her fingernails on the table. If that sounds odd, it’s even odder to experience: my neck and ears are tingling and I could easily climb into bed for an impromptu nap. Luckily, there appears to be a simple reason for my brain’s reaction: like approximately 20 percent of the population I’m predispositioned to Autonomous Sensory Meridian Response or ASMR. ASMR was coined by US developer Jennifer Allen in 2010 to describe a pleasurable physiological sensation induced by listening to certain sounds. This sensation has been branded a “brain orgasm” by some, but those who experience the phenomenon say the feeling is more relaxing than it is arousing. They compare it to the calming effect of meditation or massage. thelatest Best Of Future Women Wellbeing It took an ADHD diagnosis and a breakdown to change my relationship with work By jitendermittal Gender diversity Soft Power By jitendermittal Gender diversity Cyber expert laments “lost generation” in online misogyny panel By jitendermittal Gender diversity Is this at the bottom of your To-Do list? By jitendermittal Wellbeing How being a ‘good girl’ is holding you back By jitendermittal Gender diversity The Confidence Gap By jitendermittal Wellbeing The curious connection between food and work By jitendermittal Gender diversity Wait, what? The new Thor is a woman? By jitendermittal Your inbox just got smarter If you’re not a member, sign up to our newsletter to get the best of Future Women in your inbox.