Just two months after Jessica Warch and Sidney Neuhaus, launched their lab-grown ethical diamond business, Kimai, Meghan Markle was spotted wearing their “Felicity” earrings on her first official Royal outing of 2019 – creating instant demand for their burgeoning jewelry brand and sparking even bigger conversations around the future of the diamond industry.

Born into diamond trading families in Antwerp, Belgium, Warch and Neuhuas grew up surrounded by diamonds and understand first-hand the controversies linked to traditionally mined diamonds. “Before a diamond gets to its final customer it will exchange hands approximately 15 times,” says Warch. “It is therefore extremely hard to trace the supply chain of a natural diamonds and have accurate information about which country they came from, which mine, and who cut them.”