“Sit at the table”. “Lean in.” “Stand up. Speak up. Be heard.” There’s no shortage of empowering messaging promising women the secrets to success in male dominated workplaces and industries.

And all of it essentially implores the same action plan. Be More Confident. Push aside the self-doubt, and emulate those self-assured blokes you work with who don’t waste a second worrying about whether or not they’re good enough. And if you’re not feeling it, then fake it ‘til you make it.