Already a Future Women? Sign in Leadership ‘Brand Is Synonymous With Business Now’: Tess Robinson The creative director and Smack Bang Designs founder discusses 'overnight success', the definition of a hot mess, and the duality of motherhood and business. By jitendermittal Published 6 October, 2025 Leadership ‘Brand Is Synonymous With Business Now’: Tess Robinson The creative director and Smack Bang Designs founder discusses 'overnight success', the definition of a hot mess, and the duality of motherhood and business. By jitendermittal Published 6 October, 2025 Previous article Six Women On How They Deal With Seriously Anxious Days Next article Atlassian’s Dominic Price Wants You To Ask Yourself These Four Questions Tess Robinson doesn’t believe in overnight success.The creative director and founder of creative agency Smack Bang Designs believes there are many hard years in the making of every ‘overnight success’. Her ‘overnight success’ started when she was 22-years-old, having just dropped out of her fourth university degree. Instead of choosing another or starting her career working for someone else, Robinson founded Smack Bang Designs without any industry experience. Join the club Already a member? Sign in thedebrief Brought to you by Best Of Future Women Leaders Why Ilya stepped back from the business she poured her heart into By Ben Tweedie Leaders The most surprising part of being a first time mum had nothing to do with me By rosa762070 Leaders The #1 mistake employers make when multiple women leave By jitendermittal Leaders This is an exciting article title By Ben Tweedie Leadership New FW partnership to boost number of women in cybersecurity By jitendermittal Gender diversity Soft Power By jitendermittal Gender diversity Be honest. Did you think Bluey was a boy? By jitendermittal Gender diversity Cyber expert laments “lost generation” in online misogyny panel By jitendermittal Your inbox just got smarter If you’re not a member, sign up to our newsletter to get the best of Future Women in your inbox.
