Beauty These New Beauty Brands Won’t Promise To Make You Look Younger 'Pro-age' is the new beauty buzzword as solution-based hair and skincare aimed at menopausal women shake up the shelves. Meet the disruptors leading the charge. By jitendermittal Published 10 July, 2025 Beauty These New Beauty Brands Won’t Promise To Make You Look Younger 'Pro-age' is the new beauty buzzword as solution-based hair and skincare aimed at menopausal women shake up the shelves. Meet the disruptors leading the charge. By jitendermittal Published 10 July, 2025 Previous article Today Is A Gift, Which Is Why It Is Called The Present Next article Six Women On How They Deal With Seriously Anxious Days When Sonsoles Gonzalez, a 25-year veteran of the beauty industry, noticed her hair greying and thinning in her late-40s, she knew she was experiencing a wider, untapped ‘cosmetic’ issue: the menopause.“Greying required me to colour every four weeks and my thick black pony tail became thinner,” she tells Future Women. “I started struggling to find products that could work with my changing hair. I noticed how really no-one was talking to me. I wasn’t surprised, having been part of that industry for many years. I can tell you we spent no time on this target.” beauty lookingforward Best Of Future Women Wellbeing It took an ADHD diagnosis and a breakdown to change my relationship with work By jitendermittal Gender diversity Soft Power By jitendermittal Gender diversity Cyber expert laments “lost generation” in online misogyny panel By jitendermittal Gender diversity Is this at the bottom of your To-Do list? By jitendermittal Wellbeing How being a ‘good girl’ is holding you back By jitendermittal Gender diversity The Confidence Gap By jitendermittal Wellbeing The curious connection between food and work By jitendermittal Gender diversity Wait, what? The new Thor is a woman? By jitendermittal Your inbox just got smarter If you’re not a member, sign up to our newsletter to get the best of Future Women in your inbox.
