Leaders Jen Rubio: My Favourite Things The accidental entrepreneur on brand, travel-must haves and words to live by By jitendermittal Published 10 July, 2025 Leaders Jen Rubio: My Favourite Things The accidental entrepreneur on brand, travel-must haves and words to live by By jitendermittal Published 10 July, 2025 Previous article Her Agenda: Azmeena Hussain Next article Ultra Violette Co-Founder Rebecca Jefferd On The Rise Of Her Skincare Startup Jen Rubio has a lot to celebrate. In May, Away, the travel brand she launched with co-founder Steph Korey hit unicorn status with a valuation of US$1.4bn after a Series D fundraise (bringing the US-based company’s total equity funding to US$156million). With this, the co-founders have joined a small but growing group of female-led unicorns that includes Emily Weiss’ Glossier and Jennifer Hyman’s Rent the Runway. Not bad for a founder who had no previous aspirations of becoming an entrepreneur.In just over three years, Rubio and Korey have disrupted the luggage industry with their direct to consumer range that features clever touches including a built-in battery for phone charging, a hidden laundry bag and numerous personalisation options – counting celebrities like Reese Witherspoon and Karlie Kloss as loyal customers. Christelle Scifo and Jen Rubio Guests at Away Origins pop up Hermione Underwood and Jen Rubio Ronnie Flynn Jen Rubio and Ryan Lobo Nick Thomm Dion Lee Abbey Gelmi myfavouritethings Best Of Future Women Leaders Why Ilya stepped back from the business she poured her heart into By Ben Tweedie Leaders The most surprising part of being a first time mum had nothing to do with me By rosa762070 Leaders The #1 mistake employers make when multiple women leave By jitendermittal Leaders This is an exciting article title By Ben Tweedie Leadership New FW partnership to boost number of women in cybersecurity By jitendermittal Gender diversity Soft Power By jitendermittal Gender diversity Be honest. Did you think Bluey was a boy? By jitendermittal Gender diversity Cyber expert laments “lost generation” in online misogyny panel By jitendermittal Your inbox just got smarter If you’re not a member, sign up to our newsletter to get the best of Future Women in your inbox.