Career

How to start a business from the ground up and persevere when the excitement wears off

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By jitendermittal

Published 10 July, 2025

Career

How to start a business from the ground up and persevere when the excitement wears off

Oops…

You don’t have access to this membership

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By jitendermittal

Published 10 July, 2025

So, here I am. Two years into the full-time experiment of building The Daily Aus, a new-age media company for the next generation of news consumers. In that time, I’ve hired brilliant people, engaged hundreds of thousands of young Australians who aren’t ‘news people’, raised money from investors, navigated a rapidly changing media market and, most recently, written a book with my co-founder.

I’m always hesitant to share learnings when I, at the ripe old age of 26, am still in the process of learning (both about the world and myself). That said, this is what I wish I knew about starting a business from the ground up when I started.

1

Your risk appetite isn’t fixed

About a year ago, I was in my mentor’s office discussing a feeling I couldn’t quite shake: “Am I holding my business back because I have a low-risk appetite?” I forget what decision that question related to, but it was undoubtedly related to spending a big sum of money on the business. My mentor’s response, and something that I continue to think about most days, is that our risk appetites aren’t fixed. You want to take more risks? Practice it the same way you would anything else, and don’t be restricted in what you think a risk is. I promise it will start to change the way you look at your decisions.

2

Stop glorifying ‘bootstrapping’

I’m always asked when I knew the right time to quit my full-time job and launch The Daily Aus full-time was. The reality? When we could afford it. The idea of putting all your savings into a business and neglecting your basic needs (rent in Sydney isn’t going to pay itself) is majorly glorified. I’m so glad I only took the ‘risk’ once I knew I had the financial security to do so.

3

Protect your time

Value your time the same way you would value anyone else’s. I still need to work on this, but understanding there is value in your time is something I wished I had been told earlier.

4

Don’t make decisions based on flattery

There have been many times over the last few years when my co-founder Sam or I (or both of us) have been asked to do something (usually a big project) and we’ve said yes, purely because we’re flattered. Is it good for the business? Absolutely not! It means we’re prioritising or focusing on a project that isn’t about or – crucially – for the business. We now stop and ask ourselves: Is this actually a good business decision? Or are we being a teeny bit vain?

5

Celebrate the wins

Again, anyone in my team reading this will laugh at the irony of me telling someone else to do this when I don’t, but hell, that’s the benefit of a one-sided newsletter. I once went out for dinner with a friend who was wearing beautiful rings on her hands. I asked about them, and she said they were each bought (by her, for her) after a particularly significant professional milestone that she was proud of. Now I’m not telling you that buying rings is the answer, but finding some way to celebrate the wins is crucial. When you’re juggling a hundred things, recognising that you’ve done at least one of them right, at some point, is going to be fundamental to pushing you through the hard parts.

About Zara Seidler

Zara Seidler is a co-founder of The Daily Aus, the fastest-growing youth news company in Australia, known for breaking down the complex ideas that sit behind current affairs with simplicity, respect and honesty. She is a business leader, journalist, presenter and commentator, speaking to over a million young Australians every month across social accounts, newsletters and podcasts. In 2022, Zara was listed in the Forbes 30 Under 30.

Her new book No Silly Questions, created with co-founder Sam Koslowski, is now on sale and available in all good bookstores. The book lays out the facts and principles behind the day’s headlines so you can feel confident being part of the important conversations whether you’re walking into a date, a work event or a voting booth.

Work In Progress is FW‘s fortnightly newsletter where people we admire turn their specialist knowledge and leadership wisdom into practical, accessible advice that you can tap into. Be sure to keep an eye on your inbox.