Culture

​Reclaiming your power at forty

Em Rusciano outlines four lessons we can all take from her own seismic shift in priorities.

By jitendermittal

Published 10 July, 2025

Culture

​Reclaiming your power at forty

Em Rusciano outlines four lessons we can all take from her own seismic shift in priorities.

By jitendermittal

Published 10 July, 2025

I’ve always been drawn to strong women who know who they are and what they want in life. As a kid, I much preferred Ursula to Ariel and Miss Hannigan to Annie. I was also convinced that Madonna was my biological mother. In my eyes, a woman only seemed to get more powerful the older she got.

When I hit forty, I quickly realised that in the eyes of many marketers, advertisers and society in general, this wasn’t the case at all. I noticed the subtle yet relentless messaging of once a woman hits forty she should effectively shut up shop and be put out to pasture.

They try to exclude us from conversations around music, politics, fashion and pop culture, despite generally being the decision makers in the household and having years of experience and knowledge behind us. A more cynical person might even say that the archaic systems put in place by middle aged, fifty year old white men in the ’50s, have designed it that way. Shut the middle aged women up! They know too much! Let us gaslight them and undermine their value once they’re no longer of breeding age lest they deter the younger women!

Does this point towards me or away from me? If I say yes to this, am I saying no to myself? What would I advise a friend?

I don’t know about you but now that I am ‘of a certain age’ I feel more powerful and ready to contribute than ever before! I’m on a mission to remind women that as they age, they must rally against what society may or may not expect from them and to not let anyone limit their options.

Up until recently I did feel ashamed of ageing. I mean I work in the entertainment industry. It’s basically illegal to be over forty here. However, recently, something shifted in me and I’m now basing my decisions and how I move through life with eight-year-old Em’s idols in mind. I decided to be more like them and less like the woman the world was telling me I should be. ‘But how can I do that Em?!’ I hear you ask. Don’t worry, I’ve popped a handy guide below.

1

Give yourself permission to want more

Every decade has its clichés for a reason. They are usually true. In your twenties, you’re an adult and everything is shiny and exciting. In your thirties, you believe you’re supposed to have everything figured out and you quickly realise that you don’t. Then you panic.

In your forties, a level of acceptance arrives. An understanding that this is who you are and this is your life. But there’s also an underlying resentment, a belief that you haven’t done anything for yourself. And because of that, you’ve lost yourself. So you have to find your way back to that person.

When I looked back to interrogate who I actually was away from all the busyness, I couldn’t find it. So I had to really concentrate on finding her, finding Em, before the kids, before the job. I stripped everything away and I felt like I was free falling. This spurred me to do therapy, to heal my inner child (I know I can hear you all rolling your eyes but it’s a real thing and I bet you need to do it too), to ask more questions which did lead me to an ADHD and autism diagnosis. Being curious about yourself and actually putting in time and effort to fix the things you’ve been enduring may seem like a wild and selfish concept – I am here to tell you that it’s REALLY not. Which leads us to point two!

2

Interrogate who you are

It’s okay to think about the woman you were before your career and kids came along. It’s okay to think about that woman and develop her and nurture her. It’s okay to want more. So firstly, give you permission to do just that.

When you realise that you want to find your way back to yourself, you have to figure out what that looks like, who that self is. To do that, you have to ask yourself tough questions: What puts energy back into me? What makes me feel less depleted? If you had all the space and time in the world, what would you do just for you?

They are really hard questions to ask a person whose entire existence revolves around providing that for other people. It may evoke a bit of guilt. You may start to think I don’t deserve that or I don’t have time for this. We quickly snap out of those luxurious thoughts because we have to be practical. We have to consider time, and there’s never enough time. But if you were allowed an entire week to yourself, how would you fill it?

It might be as simple as taking a pottery class or scrapbooking or exercising or painting. Whatever it is, you’ve just got to try and find your way back to that stuff that does light you up when you’re not feeling crushed by the pressures of life. And that’s where you begin. Ask yourself those questions.

3

Treat yourself like a friend and ask the right questions

Every email, every request, every demand that is placed upon me, I ask myself: Does this point towards me or away from me? If I say yes to this, am I saying no to myself? What would I advise a friend? I have to check in with myself like that. Always.

4

Protect your peace

You’ve got to be relentless with yourself. Check in with yourself every day. Put a reminder in your phone. Find that time for yourself and make a habit of it. It’s hard but it’s really empowering. And once you feel less exhausted, you get addicted to that. You have to get into the habit of protecting your space and protecting your peace. Whatever you do, you have to care for yourself like you would care for someone you love.

About Em Rusciano

Em Rusciano is one of Australia’s most well-rounded performers. With her finger in every piece of the performing pie, Em has co-hosted breakfast radio, sold out the Sydney Opera House with her live comedy shows, released chart-topping songs, books, audiobooks, and most importantly, wielded a Bedazzling gun like no one else on Earth.

ROSIE AND MADONNA IMAGE CREDIT: GETTY IMAGES

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